Retro Brand Strategy and Creative Direction Template (Affinity Designer/Affinity Publisher/Adobe Illustrator)

Feel free to utilise all the descriptions provided within each chapter, but please remember to personalise the text to align with your client's brand.

Inside this template, you'll find an extensive guide complete with detailed descriptions and real-life examples showcasing effective brand strategies and creative directions. Each section is crafted to be customisable, enabling you to adapt it to suit your clients' unique requirements and tastes.

By making use of this template, you can craft captivating brand strategies and creative directions that truly reflect your clients' brands, fostering a collaborative partnership that delivers outstanding outcomes and enduring satisfaction for all involved.

What's inside:

1. ZIP file containing an Affinity Designer file alongside the used fonts

2. Prompts and descriptions on each page

3. 13 Pages (16:9 Landscape)

4. Contents

5. About The Brand

6. Brand Foundations (Purpose, Mission, Vision & Values)

7. Target Audience

8. Problems & Solutions

9. Buyer Journey

10. Competitor Analysis

11. Brand Personality

12. Mood Boards & Creative Direction

What you need:

Affinity Designer or Affinity Publisher. AI can be utilised for Affinity Designer files, although certain elements may alter in appearance on the page. Files: .afdesign (2024)